Share of voice (SOV) calculator API

Compute share of voice = brandValue / marketTotal (spend, impressions, or mentions) with a leader/challenger/niche rating. Answers 'what's my share of voice','how do I rank vs the market at this spend'.

Price$0.01per request

MethodPOST

Route/v1/calc/mkt-share-of-voice

StatusLive

MIME typeapplication/json

Rate limit120/minute

CacheNo cache

calcmarketingshare-of-voicesovcompetitivebrandspendmetrics

API URLhttps://x402.hexl.dev/v1/calc/mkt-share-of-voice

Integration docs

Example request

{
  "brandValue": 250000,
  "marketTotal": 1000000
}

Example response

{
  "formula": "SOV = brandValue / marketTotal",
  "brandValue": 250000,
  "marketTotal": 1000000,
  "shareOfVoice": 0.25,
  "shareOfVoicePercent": 25,
  "rating": "leader"
}

Input schema

{
  "type": "object",
  "required": [
    "brandValue",
    "marketTotal"
  ],
  "properties": {
    "brandValue": {
      "type": "number",
      "description": "your brand's spend/impressions/mentions",
      "examples": [
        250000
      ]
    },
    "marketTotal": {
      "type": "number",
      "description": "total market across all players",
      "examples": [
        1000000
      ]
    }
  }
}

Output schema

{
  "type": "object",
  "additionalProperties": true
}