TAM/SAM/SOM market sizing calculator API

Top-down market sizing: SAM = TAM * serviceablePercent, SOM = SAM * obtainablePercent, and (given avgRevenuePerCustomer) the obtainable customer count. Answers 'what's my SAM and SOM','how many customers can I realistically obtain from this market'.

Price$0.01per request

MethodPOST

Route/v1/calc/mkt-market-size

StatusLive

MIME typeapplication/json

Rate limit120/minute

CacheNo cache

calcmarketingtamsamsommarket-sizingstrategymetrics

API URLhttps://x402.hexl.dev/v1/calc/mkt-market-size

Integration docs

Example request

{
  "tam": 5000000000,
  "serviceablePercent": 0.3,
  "obtainablePercent": 0.05,
  "avgRevenuePerCustomer": 1200
}

Example response

{
  "formula": "SAM = TAM * serviceablePercent; SOM = SAM * obtainablePercent",
  "tam": 5000000000,
  "serviceablePercent": 0.3,
  "obtainablePercent": 0.05,
  "sam": 1500000000,
  "som": 75000000,
  "avgRevenuePerCustomer": 1200,
  "obtainableCustomers": 62500
}

Input schema

{
  "type": "object",
  "required": [
    "tam",
    "serviceablePercent",
    "obtainablePercent"
  ],
  "properties": {
    "tam": {
      "type": "number",
      "description": "total addressable market in currency units",
      "examples": [
        5000000000
      ]
    },
    "serviceablePercent": {
      "type": "number",
      "description": "decimal in [0,1]",
      "examples": [
        0.3
      ]
    },
    "obtainablePercent": {
      "type": "number",
      "description": "decimal in [0,1]",
      "examples": [
        0.05
      ]
    },
    "avgRevenuePerCustomer": {
      "type": "number",
      "examples": [
        1200
      ]
    }
  }
}

Output schema

{
  "type": "object",
  "additionalProperties": true
}