Email campaign ROI calculator API

Project an email funnel (sent -> opens -> clicks -> conversions -> revenue) and compute ROI = (revenue - cost) / cost with a rating bucket. Answers 'what's the ROI of this email campaign','how much revenue will this blast drive'.

Price$0.01per request

MethodPOST

Route/v1/calc/mkt-email-roi

StatusLive

MIME typeapplication/json

Rate limit120/minute

CacheNo cache

calcmarketingemailroicampaignfunnelrevenuemetrics

API URLhttps://x402.hexl.dev/v1/calc/mkt-email-roi

Integration docs

Example request

{
  "sent": 50000,
  "openRate": 0.22,
  "clickRate": 0.12,
  "conversionRate": 0.04,
  "revenuePerConversion": 80,
  "cost": 1500
}

Example response

{
  "formula": "ROI = (revenue - cost) / cost; revenue = sent*open*click*conv*revenuePerConversion",
  "sent": 50000,
  "opens": 11000,
  "clicks": 1320,
  "conversions": 52.8,
  "revenue": 4224,
  "cost": 1500,
  "netProfit": 2724,
  "roi": 1.816,
  "roiPercent": 181.6,
  "rating": "excellent"
}

Input schema

{
  "type": "object",
  "required": [
    "sent",
    "openRate",
    "clickRate",
    "conversionRate",
    "revenuePerConversion",
    "cost"
  ],
  "properties": {
    "sent": {
      "type": "number",
      "examples": [
        50000
      ]
    },
    "openRate": {
      "type": "number",
      "description": "decimal in [0,1]",
      "examples": [
        0.22
      ]
    },
    "clickRate": {
      "type": "number",
      "description": "click-of-opens, decimal in [0,1]",
      "examples": [
        0.12
      ]
    },
    "conversionRate": {
      "type": "number",
      "description": "conversion-of-clicks, decimal in [0,1]",
      "examples": [
        0.04
      ]
    },
    "revenuePerConversion": {
      "type": "number",
      "examples": [
        80
      ]
    },
    "cost": {
      "type": "number",
      "description": "campaign cost",
      "examples": [
        1500
      ]
    }
  }
}

Output schema

{
  "type": "object",
  "additionalProperties": true
}