Calculators

CTR (click-through rate) calculator API

Compute CTR = clicks / impressions with a high/average/low rating. Deterministic engagement math. Answers 'what's my click-through rate','is my CTR good for display/search'.

Price$0.01per request

MethodPOST

Route/v1/calc/mkt-ctr

StatusLive

MIME typeapplication/json

Rate limit120/minute

CacheNo cache

calcmarketingctrclicksimpressionsadvertisingengagementmetrics

API URLhttps://x402.hexl.dev/v1/calc/mkt-ctr

Integration docs

Example request

{
  "clicks": 4200,
  "impressions": 350000
}

Example response

{
  "formula": "CTR = clicks / impressions",
  "clicks": 4200,
  "impressions": 350000,
  "ctr": 0.012,
  "ctrPercent": 1.2,
  "rating": "average"
}

Input schema

{
  "type": "object",
  "required": [
    "clicks",
    "impressions"
  ],
  "properties": {
    "clicks": {
      "type": "number",
      "examples": [
        4200
      ]
    },
    "impressions": {
      "type": "number",
      "examples": [
        350000
      ]
    }
  }
}

Output schema

{
  "type": "object",
  "additionalProperties": true
}