Blended CAC calculator API

Compute blended customer-acquisition cost = (marketingSpend + salesSpend) / newCustomers. The all-in acquisition cost across channels. Answers 'what's my blended CAC','how much does it cost to acquire a customer'.

Price$0.01per request

MethodPOST

Route/v1/calc/mkt-blended-cac

StatusLive

MIME typeapplication/json

Rate limit120/minute

CacheNo cache

calcmarketingcacacquisitionblendedsalesspendmetrics

API URLhttps://x402.hexl.dev/v1/calc/mkt-blended-cac

Integration docs

Example request

{
  "marketingSpend": 45000,
  "salesSpend": 30000,
  "newCustomers": 250
}

Example response

{
  "formula": "blendedCAC = (marketingSpend + salesSpend) / newCustomers",
  "marketingSpend": 45000,
  "salesSpend": 30000,
  "totalSpend": 75000,
  "newCustomers": 250,
  "blendedCac": 300
}

Input schema

{
  "type": "object",
  "required": [
    "marketingSpend",
    "newCustomers"
  ],
  "properties": {
    "marketingSpend": {
      "type": "number",
      "examples": [
        45000
      ]
    },
    "salesSpend": {
      "type": "number",
      "description": "optional, defaults to 0",
      "examples": [
        30000
      ]
    },
    "newCustomers": {
      "type": "number",
      "examples": [
        250
      ]
    }
  }
}

Output schema

{
  "type": "object",
  "additionalProperties": true
}